When asked, "What do you do for a living?" I used to say, "I'm a publicist."
The more I refined what I did, however, the less accurate that description became.
So, what do I do for a living? Well, I'm still a publicist, communications strategist and brand builder — however, over the past 20 years, my role has evolved to include that of a coach.
As a publicist, I write press releases, pitch and place stories and book performances and personal appearances. I help journalists connect with artists, authors and business leaders for interviews, and I research facts and statistics to support my pitches.
While excellent coverage in the right media channels at the right time is the end game for any publicist, all great pitches start with a clear story.
(What 20+ years in PR has taught me is that the refinement of a story needs to take place before anything else. You'd be surprised how many marketing, tech companies, and ad agencies approach this in reverse. It never works, and I've lost count the number of times I've been brought in to help realign or "restart" campaigns that have lost direction because there wasn't a clear message, to begin with.)
That's where coaching comes into the picture.
Plan the work, then work the plan:
Because my clients range from recording artists and executives to Human Resource directors of major corporations, my clients’ goals often include delivering fabulous on-camera interviews and performances on national TV, to nailing a seemingly basic conference room presentation.
Whatever the goal, we always start with a Q&A session that yields a client's core story points.
Who are they? What makes them different? Why should people "tune in" to their message? What do they want to achieve, long term? All of these nuggets matter in uncovering their unique and compelling story.
I listen carefully to the client's goals and dreams, and then I create a one-sheet reflecting their story. We build pitches from this base-narrative.
What's REALLY cool about this process is that it ALWAYS, leads to a "bucket list" discussion that reveals what the person wants to achieve in their lifetime, and what do they need to do to make that happen. The client not only has "A-HA!" moments but they make life-changing plans and commit to setting those plans in motion.
As a publicist, the "story" is where my work would end. As a coach, it's where my work begins.
Once the client's "dreams" are out in the open, we work on weekly, achievable action items and set deadlines for long and short term goals. Then we meet/call/Skype monthly for accountability and discussion.
The results are life changing! And, guess what? You can do this, too.
Do you want to change your circumstances? Do you want a better life? Look deep into your heart and ask: What makes me happy? What makes my heart jump out of my chest? What would I do if I knew I couldn't fail?
Once you answer that question in detail, write it down. Within moments, your life’s roadmap will reveal itself.
So ... come on now. Think about it: What makes YOU HAPPY!?
Your future is in your hands!